Supergazol

Sony

Killzone 3

To promote the release of Killzone 3, Sony Computer Entertainment asked Supergazol to create a campaign that illustrates the impressive and immersive experience offered by the video game.As it happens in the game, the campaign includes 3 steps:

- a “resistance” step for the pre-launch of Killzone: Banners encourage people to join the resistance and book the video game.

- a “fight” step to launch the game: Two immersive and interactive devices in home pages : video game websites, “general public” websites like MSN, Youtube, Skyrock or even Allociné.

- a “flee and survice” step: Digital and Rich Media solutions.

Killzone 3